Splash Tears is a leading eye drops brand with a clear vision: to educate and inspire people about the importance of eye care. Their marketing strategy goes beyond selling a product—it focuses on raising awareness about keeping eyes healthy, hydrated, and comfortable through tips, education, and practical advice. My role was to bring this message to life through social content and ads that feel fresh, dynamic, and relatable. Instead of the typical “pharmaceutical” look, we crafted visuals and messaging that resonate with younger audiences, making eye care approachable, engaging, and even fun
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Credits:
Client: Splash Tears - Agency: Pharma Social - Motion Graphics: Juliana Urrego
